I've always been curious about the store brand waffles compared to the name brands, so this test was the perfect opportunity to do a side-by-side comparison. I specifically looked at each store brand next to Eggo, since that was the closest alternative. The Giant store brand is a good option for cost savings, especially if you use a store loyalty card. That brought the price down around 20 cents to just over $2 for a box of 10.

These were very similar to other store brand frozen waffles, however, there weren't as many blueberries in the Giant waffles as the others. I wouldn't go out of my way or make a special trip to pick these up. However, if you're already stopping at Giant and deciding between the more expensive name brand and the store brand, go with the Giant brand for the cost savings.