Niman Ranch founder Bill Niman became famous—and built a fortune—from selling beef, but in the years since, he’s fallen for another ruminant. Goats, he argues, can improve rangeland quality for other farm animals. And, when they're raised in the right conditions, Niman thinks they’re delicious. “If we were more attuned to nature and where our food came from, we would probably celebrate goat meat more,” he said.