History and Background of Veganuary

In January 2014, Matthew Glover and Jane Land launched Veganuary, a non-profit initiative encouraging people to avoid eating animal products for 31 days. 

Their motivation was their love for animals, concern for the environment, and curiosity about the potential benefits of a plant-based lifestyle. 

Veganuary soon gained global attention and has become a popular annual challenge worldwide. 

In 2020, over 400,000 individuals from 193 countries joined Veganuary, showing the increasing impact and popularity of the movement. The challenge has grown significantly since starting with only 3,300 early adopters.

It has also influenced companies to acknowledge the growing popularity of veganism. During Veganuary 2019, businesses introduced more than 500 new vegan-friendly products and menus, seizing the opportunity to capitalize on the trend. 

Veganuary has become a powerful force that redirects the food industry toward a more animal-friendly and environmentally-friendly world.